The four true luxury watch companies (in my limited, but somewhat informed opinion) are Breitling, Cartier, Rolex and Omega. If you want a true luxury watch, buy a Omega! The 2220.80.00 is commonly known as the "Bond Watch" (as seen in the past four 007 movies). This Seamaster 300m Co-Axial Chonometer is a great luxury watch, stylish and manly. Be careful to learn about Authorized Dealers vs. "Grey Market" watches. ALL Omegas sold online are "Grey Market" since Omega does not allow internet sales, hence your warranty will probably not be honored by Omega directly but by some watch company (beware!). Want to learn more about luxury watches check out Timezone.com before buying to make sure you get the right watch. I got the watch for my 40th Birthday (Thanks Steve!) and I love it!