I love the look of a digital/analog watch. Most of the ones I have seen are expensive, and mostly men's watches. This watch can be unisex, as it also has a wristband that will fit from a small wrist (mine are tiny) to a thick one. The directions for setting the many features were very clear and easy to understand. I love that it also has daylight saving time built in, so you don't have to worry about adjusting your watch. The analog, and the digital time change at once automatically. You can also set your watch according to city, and worldwide timezone. I could not have asked for anything more.